Promotion

“The most dramatic digital technology is the Internet. The number of Internet users worldwide now stands at more than 1.4 billion and will reach an estimated 3.4 billion by 2015.” (Pg. 27, Marketing: an Introduction, Armstrong & Kolter). This is a great added dimension to the word promotion and getting the name of your product out there. First it allows a company to put something out there, like a new product or promotion, and get nearly instantaneous feedback about what the general public thinks about it. One of the great advances of the internet for interactions of this nature is social media; these include avenues such as Facebook and Twitter as places where the name of a product could gain some recognition in name and possibly influence buyer behavior. For this vodka it could be great as it could be promoted on social media in terms of featured in this club or the preferred drink of a group of people or somebody. 
Once the name of the product is known and in the minds of those who will purchase it then all they have to do is go out and get it. “Consumer buyer behavior refers to the buying behavior of final consumers—individuals and households that buy goods and services for personal consumption.” (Pg. 136, Marketing: an Introduction, Armstrong & Kolter).  Though this drink is great in a club environment, straight or as a mixer, it is also a great drink for the home as well. It is not necessarily a drink exclusive to the party club and bar scene, it could be enjoyed at home as it would not be a drink to knock one off their feet. Once this drink is in the houses of people, then another way of promotion opens up where it is spread by word of mouth and recommendation. There are other avenues to be explored as well such as television, promoting it inside of the clubs, and on the radio as well.