Objective

Objectives as defined by the book are stated as, “The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them.” (Pg. 40, Marketing: an Introduction, Armstrong & Kolter). This is only one product and it could be a bit difficult to come up with a few objectives as this is a singular product, but I feel the mission statement I provided gives a broad idea of what the objectives are.
We are a vodka company dedicated to giving the people the truest experience of what vodka is. What we mean by truest is the cleanest and purest experience for the people who choose are drink to enjoy and do with it as they please. This person could be out for the night, at a club with some friends, or just deciding to kick back at home after a long day and just want to relax. All we want to do is enhance the experience by providing a quality drink for them to enjoy, and on top of that make it as clean as we can so they can enjoy it however thy want may it be with some food, by itself, or as a mixed drink. 
“This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives.” (Pg. 42, Marketing: an Introduction, Armstrong & Kolter). This is a company that sells a singular product of vodka, our overall goal is to provide a product of high quality for whoever purchases it to enjoy.