Product

The product that is being sold here is a distilled vodka that boasts a clean crisp taste. The name of the product is Crystalline Vodka; its name was chosen to represent it as a clean and clear drink. “Marketers want to develop unique market positions for their products. If a product is perceived to be exactly like others on the market, consumers would have no reason to buy it.” (Pg. 52, Marketing: an Introduction, Armstrong & Kolter). What makes this product unique is the care and preparation put into each bottle. We pride ourselves on making a clean drink that can be molded to whatever the taste of the customer would want, as well as have its own unique clean true taste of vodka for those who would want just a good clean drink. 
“Positioning is arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.” (Pg. 52, Marketing: an Introduction, Armstrong & Kolter). It is important for people to see your product in order for them to want to buy it. If they can’t see your product, especially if they are unfamiliar with your product how are they to know what it is or if they should get it? In a club or bar environment it should be displayed alongside the other drinks for the people to see. A great place for it to be displayed would be on a rack behind the bar or in a store at about eye level for more people to see. Seeing people enjoying the product would help it be  seen as well.