Business Mission Statement

Crystalline Vodka is dedicated to giving the truest experience of this drink by keeping it clean and pure.
 The books states that, “A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment” (Pg. 39, Marketing: an Introduction, Armstrong & Kolter). This statement is why I chose to write my mission statement this way. I feel that stating exactly what you are trying to do is the best way of stating one’s purpose. How I believe it states what it wants to accomplish in a larger environment is when I talk about the experience. It is not just a drink; it is an experience that is to be had. You are not just having another drink, you are having the fundamental idea of that drink and therefore you can do whatever you want with it. I feel by giving a true and clean representation of this drink that it will not only enhance whatever they are doing, but will be an event in and of itself.
The book also states that, “A company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers” (Pg. 40, Marketing: an Introduction, Armstrong & Kolter). I feel my mission statement follows this statement from the book as well. It simply tells the reader exactly what the goal is, which is to give a good clean experience.