Week 9 EOC: The Narrative

Crystalline vodka is, even in its name, a drink that is made clean, clear, and crisp. It is distilled of impurities giving our drink its clean nature. It is the idea of vodka enjoyed in its truest form. The idea is our drink is based on the traditions that have been around making vodka, what we add to this is that we use quality sources and then purify them sot that our drink has its distinctive crisp and clean taste that. Our idea for a clean drink even carries over to our bottle design which is a clear glass bottle so you can tell that it is as crisp and clean as we say it is. This drink can be enjoyed without any additions, or it could be used to enhance any drink that might need some enhancement. We thought that it would be great if you wanted a drink to enjoy or enhance another drink without conflicting with other foods or drinks that you may want to enjoy. It is the kind of drink that you choose how to enjoy it. Its clean nature is a way to experience vodka in its truest state, or for you to make out of it whatever you want. Our drink can be enjoyed at home if you don’t want a drink that is too strong but still want to add a bit of an edge to what you are drinking. It can be enjoyed in a club environment as well on its own or to enhance other drinks if it is mixed with other beverages such as soda, juice, or whatever one can think of. It has been tried and tested in the various nightclubs in Las Vegas and the people seem to enjoy it. We thrive on providing a product of high quality that you will enjoy in any way that you want.

Week 8 EOC: Creative Content

I will be making a radio commercial for my final project. I have made this decision since I am an audio major and I feel this would be the best way for me to get my information out there. It will be a fairly straight forward commercial with some music fitting each instance it is mentioned, even changing with the dialogue, various sound effects, and the dialogue. The delivery of this should be at a fairly relaxed but concise rate as the drink is relaxing but the radio spots are typically limited to 15 or 30 seconds. I imagine the music being played in the background to be fairly light or in some cases atmospheric, if I mention a club scene some thumping bass to rise up in the background as well. The drink itself is relaxing however it is not limited to relaxing, that is why for the music selection it shall be relaxed, but when a club or something like that is mentioned there will be other music playing as well. Sounds of smooth liquid being poured. The advertisement would then end with a quick line of dialogue saying please drink responsibly.

This will be posted on in a video with a picture of the drink that I will be advertising. I have some Photoshop abilities so I plan on getting a picture of a bottle and manipulating it in such a way that it would appear to be the actual bottle that I am talking about. I’ll try to make the image as clean as possible as I feel the drink itself would be very clean as well. It being a radio commercial it would only require one person to work on it. I will be doing all the recording and image manipulation for this project. That is what I plan on for my creative content.

Week 7 EOC: The Pitch

The Idea I have for my vodka would be an extremely clean and neutral vodka with no impurities. Due to its clean and clear nature it would have the name Crystalline. It would use distilled water to remove any impurities from the water that could detract from the clean crispness of the drink. Its neutral flavor means it could go with just about anything. You have a nice meal and not worry about if the flavor of the food or if you just had another drink and want something that has a nice clean taste. It isn’t meant to overpower or make its taste a predominant one, though you could enjoy its taste it isn’t one that will spoil anything you just had. This is a drink you could have on a night out with some friends having a good time or if you just want to relax at home and want something that isn’t going to hit you too hard. This could be a drink you mix other beverages or just enjoy on its own. You could choose to enhance its flavor or just enjoy its crisp clean nature as it is. This is a drink that could be used for just about any occasion and, again due to its clean and neutral nature, doesn’t limit itself as something would be had at a certain time of year or for a certain celebration. It could be used for celebration or relaxation, it could be used for just about anything or whatever the person drinking the beverage would want to enjoy it. This drink invites a person to make of it whatever they want. The name Crystalline brings forth an idea of clear purity. It is a drink that is clear, crisp, and clean, won’t overpower you, and can be enjoyed for any occasion.

Week 5 EOC: Social Networks and Job Hunting

Job recruiters using Facebook to find new employees is an interesting idea.  There are already job boards, such as LinkedIn, that are created for this purpose I can see why they would want to go to Facebook though, this website has more than 750 million users, many more users than the job board sites, so therefore it wouldn’t be hard to find somebody that would want to work on a website with so many people. “Facebook's use as a job-recruitment tool remains small, but its appeal may be growing. Some recruiters say they have all but eliminated their spending on job boards, which can charge a few hundred dollars per job posting, depending on volume (Job Recruiters Turn to Facebook-WSJ).” It hasn’t phased out job boards yet, but some people worry that it might. While some people have been hired through Facebook, jobs requiring more experience and higher level positions are still being done through the normal job board websites such as LinkedIn. “Marketers are working to harness the power of these new social networks to promote their products and build closer customer relationships (Marketing, an Introduction, 142).” People use social media outlets, such as Facebook, a lot today. This is a great way for people to connect with other people, so therefore it would make sense that it would be a good place to find people for some work. They are already on this website so it makes sense to go where the people are already. Some of the downsides of this are that the job board websites are affected negatively from this, and Facebook is a social media website, a place where people go to communicate with each other, it is a little informal compared to job board websites where people find people based on professional connections and then discover jobs through that mean. It is interesting that people can get jobs through Facebook, but it appears that jobs require more experience would be posted through job boards.