Distribution

“Beyond creating brand conversations, on their own or by invitation, customers are having an increasing say about everything from product design, usage, and packaging to pricing and distribution.” (Pg. 19, Marketing: an Introduction, Armstrong & Kolter). Being that one of the main points of this drink is to be distributed inside of Las Vegas clubs there is a mild bit of exposure going on as it is. The design of the product also says something about it as well; for instance this product has a minimalistic clear design where you can see through the bottle seeing how clean the drink is. This could be discussed with customers online and if there are any issues with anything, the quick feedback of the internet can allow us to take necessary actions to correct any problems. 
“Resellers are distribution channel firms that help the company find customers or make sales to them. These include wholesalers and retailers who buy and resell merchandise.” (Pg. 68, Marketing: an Introduction, Armstrong & Kolter). For this drink resellers are a main point that needs to be addressed. One of the main points of this drink is to be sold in environments such as clubs and stores for people to buy. “Marketing channel firms—suppliers and marketing intermediaries, including resellers, physical distribution firms, marketing services agencies, and financial intermediaries—cooperate to create customer value.” (Pg. 94, Marketing: an Introduction, Armstrong & Kolter). Since it would be in a club environment the bartenders and the club could make the decision to promote the drink and endorse it in such a way for people to want to go and get that when they go off to get a drink they offer this drink up. For the stores, when people go off to buy it for themselves the stores could position this in such a way that it grabs the attention of potential buyers.